YouTube is one of the most popular social media platforms in the world, with more than 2 billion monthly active users. It is therefore important for companies to position themselves on this platform to reach their target audience and develop their brand.
Many brands have already used YouTube to boost their growth, including Red Bull and GoPro. Red Bull, for example, has used YouTube to broadcast extreme sports videos highlighting the performances of its sponsored athletes. This allowed the brand to position itself as a key player in the extreme sports arena and reach a large and engaged target audience. By using targeted advertising campaigns on YouTube, Red Bull also managed to increase its sales by 15% in one year.
GoPro, meanwhile, has used YouTube to broadcast professional-quality videos shot with its own cameras. This has allowed the brand to position itself as a key player in the sports and travel video space, and to generate billions of views on its videos.
In short, YouTube is a key tool for companies looking to build their brand, reach their target audience and generate conversions. It has already helped many brands, such as Red Bull and GoPro, propel their growth. So it's important to consider YouTube as a strategic tool for your business.